Face it – you’re drowning in data
Your in-box is flooded with spam
Your Facebook has too many ‘friends’
Your Twitter is a flock of unrelated birds
Making is content easy. Finding what matters is hard.
Lucky for us, there is a new magic that makes the web work. It’s called curation, and it allows us to sort through the digital excess and focus on what’s relevant.
For Brands – the need to become publisher fast is both exciting and daunting. For Publishers – the shift from being an authority, to curating a conversation is essential And for the emerging class of Content Entrepreneurs – curation levels the playing field, turning niches into gold mines.
In Curation Nation, Steven Rosenbaum reveals why being a human aggregator is the key to growing an existing business or starting a new one. In fact, he asserts that curation is the only way to remain competitive in the future. Overwhelmed by too much content, increasing numbers of people are seeking a “boutique” online experience. Whether you’re a brand, a publisher, or a content entrepreneur, you can provide it. You can create a manageable, inviting online experience. You can extract value from an otherwise useless chaos of digital noise.
In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from and extraordinary collection of thinkers from media, advertising, publishing, commerce and web technologies. Curation Nation is both a journey and a guide to a phenomenon that levels the playing field, giving businesses equal access to the content abundance that is driving consumer adoption of the web.
Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation membership.